Gatorade
Illustrator | Photoshop | Graphic Design | English | Gatorade | Advertising | Poster | Energy drink | Two styles | Illustrator | Photoshop | Graphic Design | English | Gatorade | Advertising | Poster | Energy drink | Two styles | Cartoon style | Realistic | Two ideas | Refresh | Recharge your energy | Call to action
Refresh yourself. Gatorade
Gatorade is the sports drink of choice in over 80 countries. For this reason, advertising for the drink is tailored to athletes and fitness enthusiasts. But how else can this drink be marketed? There were two key concepts for this: refreshing and recharging your energy/battery. These were to be incorporated into one design each.
Gatorade is so refreshing that seniors race down the street at full speed. Since this is a very exaggerated statement, the poster was designed in a cartoon style.
The drink recharges your energy. Even robots use it as a battery. A realistic look was chosen to make it more appealing to the observer.
The posters are placed in a wide variety of public places in order to reach as large an audience as possible.
